Company

Mission, Vision
& Values

Our Philosophy: Purity in Design

McNicoll Surgical was founded on a simple belief: innovation should create value—not complexity.

We believe the best engineering bears elegance in simplicity. Through a philosophy of Pure Design, we eliminate unnecessary complexity to create implants, instruments, and procedural workflows that are intuitive, purposeful, and efficient. Every feature should serve a meaningful purpose. Nothing more. Nothing less.

By combining thoughtful engineering, clinical insight, and an unwavering commitment to service, we help our customers deliver exceptional care today while constantly innovating for tomorrow.

McNicoll Surgical eagle

Heritage

Settlers ploughing a field with a team of horses

Brand Story

McNicoll Surgical was founded to honor the legacy of those who have proudly carried the McNicoll name; individuals whose character, resilience, and entrepreneurial spirit continue to inspire everything we do.

In 1921, Philippe and Eugénie McNicoll, the founders' great-grandparents, ventured into the wilderness of Quebec to help establish a new settlement. Facing an uncertain future, they relied on perseverance, ingenuity, hard work, and a steadfast determination to build a better life for their family and community.

Their journey embodied resilience in the face of adversity and a steadfast commitment to excellence. They believed that opportunity is earned through courage, perseverance, and a willingness to embrace the challenges ahead.

Those same values continue to define McNicoll Surgical. They shape how we innovate, how we serve our customers, and how we pursue better solutions for surgeons, healthcare providers, and the patients whose lives depend on them. Every product we develop and every relationship we build is guided by a commitment to help others Look Ahead.™

Management Team

Different expertise. One philosophy.

At McNicoll Surgical, leadership is driven by a shared commitment to integrity, innovation, and execution. United by common values and complementary expertise, we challenge convention, simplify complexity, and develop technologies that help surgeons deliver better patient care.
  • Étienne Robichaud

    Étienne Robichaud,
    CEO

    Étienne leads McNicoll Surgical with a vision focused on long-term growth, operational excellence, and creating lasting value for customers and patients. Drawing on more than two decades of leadership in healthcare and medical technology, he brings deep expertise in quality systems, regulatory strategy, product commercialization, and organizational development. His ability to align strategy with execution ensures that innovation is translated into practical, high-quality solutions that support the company's continued growth.

  • Hugo Robichaud

    Hugo Robichaud,
    Vice-President Operations and R&D

    Hugo oversees product development and operations, transforming clinical needs into thoughtfully engineered solutions. With over a decade of experience in medical device design, product development, and manufacturing, he combines engineering rigor with a practical understanding of surgical workflows. His expertise in innovation, process optimization, and product realization ensures that every McNicoll Surgical solution reflects the company's philosophy of Pure Design.

  • Steve Lichtenthal

    Steve Lichtenthal,
    Vice-President
    Sales USA

    Steve leads McNicoll Surgical's commercial strategy across the United States, building trusted partnerships with surgeons, healthcare facilities, and distribution partners. With nearly two decades of experience in medical device commercialization and orthopedic sales leadership, he brings deep expertise in market development, customer engagement, and value-based healthcare. His customer-focused approach helps accelerate adoption while ensuring that McNicoll Surgical delivers meaningful clinical and economic value.

Careers

Current Opportunities

Join our team!

We believe great companies are built by people who care deeply about doing things the right way. At McNicoll Surgical, you'll join a team that values character as much as capability, where integrity isn't a slogan—it's the foundation for every decision we make. We challenge ourselves to think differently, to question convention, and to create elegantly simple solutions that elevate surgical performance and patient care. That isn't always the easiest path. In an industry where complexity, excess, and short-term thinking have too often become the norm, we believe real innovation comes from clarity, discipline, and a principled commitment to creating genuine value. We celebrate curiosity, welcome new ideas, and believe the best solutions emerge when talented people collaborate with humility and mutual respect. If you're energized by meaningful work, inspired by high standards, and motivated by the opportunity to help build a company that stands for something bigger than itself, you'll fit in perfectly at McNicoll Surgical.

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